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FAQ - PRIVACY POLICY ADDENDUM
PRIVACY POLICY ADDENDUM
- Name: HEEKYONG HYUN
- Position: E-COMMERCE DIRECTOR
- E-mail: dataprotectionkr@celine.com
Privacy Policy Addendum for Korean Residents
LAST UPDATE: AUGUST 30TH, 2024
The Privacy Policy of CELINE is applicable when using the services offered by CELINE. This document is an addendum to the Privacy Policy of CELINE applicable to CELINE customers who reside in Korea.
1. Purpose of Processing Personal Data and Processed Data Items
CELINE KOREA (“CELINE”) collects your personal data which is collected when you visit our Site ([https://www.celine.com/en-kr]), a CELINE store and when you contact our customer services department. Please refer to “3.3 The categories of data gathered by CELINE” section of Privacy Policy for detailed information regarding collected items and “3.1 HOW CELINE USES YOUR PERSONAL DATA” and “3.2 Note concerning the processing of personal data for purposes of prevention and management of payment defaults” sections of Privacy Policy for detailed purpose of collection of personal data.
CELINE MAY PROCESS YOUR PERSONAL INFORMATION TO ENHANCE YOUR CUSTOMER SERVICE EXPERIENCE BY PROVIDING YOU WITH TAILORED PROPOSALS, SERVICES, AND CUSTOMIZED MARKETING COMMUNICATIONS. IN THIS REGARD, THE TYPES OF INFORMATION COLLECTED BY CELINE, THE METHODS BY WHICH YOUR INFORMATION IS COLLECTED AND/OR RECEIVED, AND THE PURPOSES FOR WHICH CELINE UTILIZES YOUR INFORMATION ARE OUTLINED AS FOLLOWS:
For the avoidance of confusion, CELINE collects and use your personal information for corresponding purposes, to the extent expressly stated in the sections above pursuant to the Korean privacy laws and regulations.
2. Third-Party Provision of Personal Data
CELINE provides your personal data to the following third parties outside Korea.
| Third parties (Country; Contact Information) | Purposes of information | Shared period / method | Information to be shared | Retention and use period |
|---|---|---|---|---|
| CELINE ESTABLISHMENTS (CELINE, FRANCE -CELINE UK, UNITED KINGDOM -CELINE MONTE CARLO, MONTE CARLO -CELINE (SUISSE) SAT, SWITZERLAND -CELINE ITALIA, ITALIA -CELINE GERMANY, GERMANY -CELINE NETHERLANDS, NETHERLANDS -CELINE CZECH REPUBLIC, CZECH REPUBLIC -CELINE SWEDEN, SWEDEN -CELINE DENMARK, DENMARK -CELINE DISTRIBUTION SPAIN, SPAIN -CELINE (HONG KONG) LIMITED, HONG KONG -CELINE COMMERCIAL AND TRADING (SHANGHAI), CHINA -CELINE BOUTIQUE TAIWAN, TAIWAN -CPC MACAU COMPANY LIMITED, MACAU -CELINE DISTRIBUTION SINGAPORE, SINGAPORE -LVMH FASHION GROUP AUSTRALIA, AUSTRALIA -CELINE THAILAND, THAILAND -CELINE PHILIPPINES, PHILIPPINES -CELINE INC, UNITED STATES -CELINE CANADA INC, CA)
|
[to provide You the same personalized service worldwide]
|
ad-hoc share through the network | Collected personal data stated in Section 1 | Retention and use period stated in Section 4 |
| LVMH MOET HENESSY-LOUIS VUITTON SE (FRANCE) | DATA PROCESSING TO PROVIDE PERSONALIZED OFFERS, SERVICES AND TAILORED MARKETING COMMUNICATIONS | UPON REQUEST, THROUGH REMOTE TRANSMISSION USING A PRIVATE NETWORK |
CLIENT ID, NAME, EMAIL ADDRESS, PHONE NUMBER, BIRTHDAY, GENDER, RESIDING COUNTRY, TRANSACTION DATA | THREE (3) YEARS FROM THE TRANSFER |
| MAISON(S) OF LVMH GROUP WHICH YOU HAVE GIVEN CONSENT TO RECEIVE PERSONALIZED OFFERS, SERVICES AND TAILORED MARKETING COMMUNICATIONS* | TO PROVIDE YOU WITH BETTER EXPERIENCES BASED ON THE ANALYSIS CONCERNING YOUR PREFERENCES | CLIENT ID, ENRICHED DATA (SUCH AS YOUR CUSTOMER PROFILE, PREFERENCES, AND LAST DATE OF PURCHASE) | THREE (3) YEARS FROM THE TRANSFER |
YOU HAVE THE RIGHT TO WITHHOLD CONSENT FOR THE TRANSFER OF PERSONAL INFORMATION DESCRIBED ABOVE. HOWEVER, PLEASE BE ADVISED THAT IF YOU DO NOT CONSENT, YOU MAY NOT BE ABLE TO RECEIVE PERSONALIZED OFFERS, SERVICES AND TAILORED MARKETING COMMUNICATIONS.
* IF YOU GRANT CONSENT, WE WILL SHARE YOUR PURCHASE HISTORY FROM THE PAST THREE (3) YEARS WITH LVMH, OUR PARENT COMPANY, IN A PSEUDONYMOUS MANNER (MEANING THAT YOUR NAME AND YOUR CONTACT DETAILS WILL NOT BE SENT TO LVMH AS-IS). YOUR PURCHASE DATA WILL BE THEN ANALYZED AND MATCHED WITH PURCHASES YOU HAVE MADE AT OTHER MAISONS WITHIN THE LVMH GROUP WHERE YOU HAVE GIVEN RELEVANT CONSENT. EACH MAISON THAT HAS OBTAINED YOUR CONSENT WILL RECEIVE GENERAL INFORMATION FROM LVMH ABOUT YOUR PREFERENCES
3. Delegation of Processing Personal Data
For smooth processing of personal data, CELINE consigns processing of personal data to a third party agent as follows:
1. Domestic Delegation
| Delegatee | Description of Delegated Services |
|---|---|
| KCP (payment) | First name / last name / phone number/ email address / delivery address / billing address / payment data |
|
DHL (warehouse logistics) |
First name / last name / phone number/ email address / delivery address |
|
VALEX (transport) |
First name / last name / phone number/ email address / delivery address |
2. Overseas Delegation
| Delegatee (Country, Contact Information) | Purpose | Period/Method | Information to be shared | Retention and use period |
|---|---|---|---|---|
| CELINE (France) | IT database and server service | Ad-hoc share through the network | Collected Personal Data in Section 1 | AFTER the end of delegation contract |
| Salesforce Commerce Cloud | E-commerce platform | Ad-hoc share through the network | Collected Personal Data in Section 1 | AFTER the end of delegation contract |
| Cybersource | Payment partner | Ad-hoc share through the network | Collected Personal Data in Section 1 | AFTER the end of delegation contract |
| Cegid Y2 | Order management system | Ad-hoc share through the network | Collected Personal Data in Section 1 | AFTER the end of delegation contract |
| SFSC | Client database management | Ad-hoc share through the network | Collected Personal Data in Section 1 | AFTER the end of delegation contract |
|
iMove |
Preparation & shipment of transfers for ecommerce orders | Ad-hoc share through the network | Collected Personal Data in Section 1 | AFTER the end of delegation contract |
| Target marketing via youtube, gmail and Google search engine | Ad-hoc share through the network | Email address and phone number | AFTER the end of delegation contract | |
| Meta Platforms, Inc. | Target marketing via Instagram, Facebook | Ad-hoc share through the network | Email address and phone number | AFTER the end of delegation contract |
| TikTok Technology Limited | Target marketing via TikTok | Ad-hoc share through the network | Email address and phone number | AFTER the end of delegation contract |
| Kakao Corp | Simple signup to use CELINE’s services with your Kakao account or KakaoTalk, personalized offers / recommendations and services, customized marketing communications | Ad-hoc share through the network | Gender, Name, Nick name, Date of Birth, Email, Phone number, KakaoTalk Channel addition status and details, shipping information (receiver, shipping address, phone number) | AFTER the end of delegation contract |
| LVMH affiliates (The list of entire affiliates is available on [LINK]) |
Personalized offers and services and customized marketing communications | Ad-hoc share through the network | Purchase record of last 3 years | AFTER the end of delegation contract |
4. Retention and Use Periods and Destruction of Personal Data
Unless additional preservation is otherwise required according to the retention period prescribed by the applicable laws, CELINE shall retain and use the personal data for a period not exceeding that necessary for the purposes for which it is processed. Please refer to the “3.6 Duration of retention” section of Privacy Policy for detailed information regarding retention period.
In the event the retention period is expired or the purpose of use is achieved, CELINE shall delete the personal data stored in electronic format by using irreversible technical method. Any printed personal data shall be destroyed by shredding with a shredder or incinerating.
5. Measures Securing Data Safety
CELINE strives to take all the necessary steps to protect the confidentiality and security of your Data and prevent it from being amended, damaged, destroyed or accessed by unauthorized third parties. CELINE will ensure in this respect that its Data processors present the same security, technical and organizational guarantees. Please refer to the “3.8 Security” section of Privacy Policy for detailed information regarding measures securing data safety.
CELINE currently takes the following measures to secure data safety of personal data, including the technical and administrative protection measures under the Personal Information Protection Act.
6. Exercise of Rights
You may exercise the rights related to the protection of personal information by requesting access to your personal data or the correction, deletion or suspension of processing of your personal data pursuant to the applicable laws and regulations. You can also withdraw your consent or demand a suspension of the personal data processing at any time. Please refer to “3.10 Your rights and options” section of the Privacy Policy to see how you can exercise your rights.
7. Cookies and automatically collected persona data and refusal
The CELINE website collects and save cookies automatically. Please refer to the Cookie Policy.
8. Contact Information
Chief Privacy Officer [/Department in charge of personal data protection.]